World political, religious and business leaders ramp up beatings to improve productivity, morale and encourage creation of new human economic resources (children)

It’s back to the drawing board after an unsuccessful worldwide campaign that asked prospective parents to imagine their child’s rewarding future as a hero of the coming apocalypse.

Results seem mixed despite including spiritual, psychological and emotional terror. Leaders are baffled at the lack of success in this well intentioned attempt to cheer everyone up!

”We are looking for input from the people on solving our collective problems namely how many sticks to use and how large can we make them given we need to save the carrots for current carrot owners (as well as lucrative carrot speculation markets)) “